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We Have More Farming Data Than Ever, But This Crucial Piece Is Missing

2022-08-23
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Soil sensors. Pest management platforms. Irrigation monitors. Satellite imagery. Labor management. Yield forecasting tools. File sharing. And even social media management. As agtech has proliferated over the last decade, the tech stack on the modern farm has grown dizzying. For farmers tasked with growing crops and managing all this IT, that presents a mounting challenge.

These tools, by and large, don't talk to one another. Platforms aren't compatible, and information sits in silos. Indeed, one study found 86% of agtech platforms are failing to share and analyze the data obtained effectively.

massimo colombo | Getty Images

Missing from all this technology is the ingredient that lets our phones function seamlessly. The same tool that turned computers from esoteric machines into devices anyone could use with a few clicks. In other words, agriculture desperately needs an operating system.

Industry analysts stopped trying to tally agtech tools for years, but suffice it to say the modern farmer has thousands of technologies at their disposal. And, increasingly, these technologies are table stakes rather than bells and whistles.

Weather extremes are making farming less predictable and ever riskier. Input prices have skyrocketed with supply chain gaps and inflation. More than ever, growers must find efficiencies to stretch their resources and conserve time while meeting pressure from regulatory bodies and food retailers to justify their actions.

This is the promise of so much agtech today: to do more with less. But with so much on their plates, farmers need technology to be streamlined, user-friendly and integrated — and an operating system for the farm can help.

Related: What Matters Most While Opting for Smart Farming Technology

So what is an operating system (OS)?

In technical terms, an operating system is the software that "schedules tasks, allocates storage, and presents a default interface to the user." Familiar examples include Microsoft Windows, Google Android and Apple's iOS — without these technologies running in the background, other applications wouldn't function.

But what we need for agriculture is more conceptual. We're missing a central hub — a place where data is pooled and where digital tools are coordinated. This is what iOS does for iPhone users, after all. There are 3.6 million different apps that Apple users can use seamlessly on their phone, and it wouldn't be possible without the iPhone's operating system. iOS is the key intermediary between the user and the hardware, providing a common framework for communication and data sharing.

Consider the iPhone Health app: It can collect data from whichever apps a user chooses in order to track things like sleep quality, heart rate and the amount of miles walked in a day. It integrates that information and provides a streamlined interface, surfacing powerful new insights.

That kind of data sharing, usability and compatibility between software and hardware is thanks to the operating system — and it's the kind of integration agtech desperately needs.

Related: Why Revolutionizing Farming Should Be the Next Space Race

What booting up a farm OS can look like

Right now, farmers are spoiled for choice with a variety of apps and devices. But to get these tools working at their full potential, there needs to be a foundation in place.

For users, an ideal farm OS would be a one-stop shop to gather and display the farm's vital signs — from temperature to moisture levels and pest populations, and even labor and equipment availability. Equally important, an OS would help farmers triage decision-making, providing data-backed insights on what actions to take and when to take them.

Finally, a farm OS would offer a unified interface for farmers to deploy their technologies, from remote-activated irrigation and pest control to autonomous tractors.

Under the hood, what makes this system so effective is the collection and sharing of data. A common OS on the farm would also enable more connectivity between data sources like labor, equipment and yield, and it would also accelerate the development of new applications.

In farming, data is power. But while there's a ton of data being collected on farms every day, it's often siloed within a particular app and isn't integrated with other programs collecting complementary information.

A grower may capture data from their fields with a drone, for example, but there may be no bridge to translate the visual data into actionable advice for applications. It's up to the farmer to do the analysis, draw insights and find solutions — adding work to their plate. An operating system for the farm would allow these technologies to work in tandem and communicate their data to give farmers the answers they need.

Related: Key Agritech Trends To Expect In 2022

So, how do we get there?

If the case for a centralized farm OS seems clear cut, the realities of building one are more complex.

For starters, we are beginning to see proprietary end-to-end crop and farm management platforms that strive to bring diverse farming technologies into one hub. The problem is exactly that, however: These platforms are proprietary. Often, they integrate only a narrow range of tech and tools. Deeper still, some proprietary platforms drive the sales of chemical inputs, rather than prioritizing farmers' best interests.

A better approach is a farm OS purpose-built by an independent agtech company. The ideal platform is compatible with a full range of tools. It should provide cutting-edge analysis but offer farmers a neutral and unbiased space. Finally, a true farm OS needs to be robust enough to accommodate new technologies but simple enough for anyone to use.

Admittedly, this is easier said than done. But when done right, these systems become so invaluable as to be almost unnoticed.

What's clear is this kind of approach has the potential to transform farming. In a time of so much uncertainty for farmers, an integrated operating system puts growers back in the driver's seat and allows them to have better visibility and control of their outcomes.

A robust OS would usher in a new chapter for agriculture, bringing with it improved profitability for the farmer and sustainability for the environment. It's time we build a foundation for agtech that puts the power back where it belongs — in the hands of the stewards of the land. That starts with a farm OS.

参考译文
我们比以往任何时候都有更多的农业数据,但这个关键的部分却缺失了
土壤传感器。害虫管理平台。灌溉监控。卫星图像。劳动管理。产量预测工具。文件共享。甚至还有社交媒体管理。过去10年,随着农业科技的迅猛发展,现代农场的科技含量越来越高,令人眼花缭乱。对于负责种植作物和管理所有这些信息技术的农民来说,这是一个日益严峻的挑战。总的来说,这些工具彼此之间不会进行通信。平台是不兼容的,信息也各不相同。事实上,一项研究发现,86%的agtech平台未能有效分享和分析获得的数据。所有这些技术都缺少让我们的手机无缝运行的要素。同样的工具,可以把计算机从深奥的机器变成任何人只需点击几下就可以使用的设备。换句话说,农业迫切需要一个操作系统。行业分析师多年来不再试图统计农业科技工具,但足以说明现代农民有成千上万的技术可供使用。而且,这些技术越来越成为餐桌上的筹码,而不是装饰品。极端天气使农业变得越来越难以预测,风险越来越大。由于供应链缺口和通货膨胀,投入价格飙升。种植者必须比以往任何时候都更有效地利用资源和节省时间,同时还要面对监管机构和食品零售商的压力,为自己的行为辩护。这是今天很多农业科技的承诺:用更少的钱做更多的事情。但是,由于农民的盘子里有这么多东西,他们需要精简、用户友好和集成的技术——农场的操作系统可以帮助他们。相关内容:选择智能农业技术时最重要的是在技术术语中,操作系统是一种安排任务、分配存储空间并向用户提供默认界面的软件。熟悉的例子包括Microsoft Windows,谷歌Android和Apple's iOS -如果没有这些技术在后台运行,其他应用程序将无法工作。但农业需要更多的概念。我们缺少一个中心枢纽——一个汇集数据和协调数字工具的地方。毕竟,这就是iOS为iPhone用户所做的。苹果用户可以在他们的手机上无缝地使用360万种不同的应用程序,如果没有iphone的操作系统,这是不可能的。iOS是用户和硬件之间的关键中介,为通信和数据共享提供了一个通用框架。以iPhone Health应用程序为例:它可以从用户选择的任何应用程序收集数据,以跟踪睡眠质量、心率和一天走了多少英里。它整合了这些信息,并提供了一个精简的界面,呈现出强大的新见解。软件和硬件之间的这种数据共享、可用性和兼容性都要归功于操作系统——而这正是agtech迫切需要的集成。相关文章:为什么农业革命会成为下一个太空竞赛?现在,农民们被各种各样的应用程序和设备宠坏了。但要让这些工具充分发挥其潜力,就需要有一个基础。对于用户来说,一个理想的农场操作系统应该是一个一站式的商店,来收集和展示农场的重要迹象——从温度到湿度水平和害虫数量,甚至劳动力和设备的可用性。同样重要的是,操作系统可以帮助农民对决策进行分类,提供有数据支持的洞察力,让他们知道应该采取什么行动以及什么时候采取行动。最后,一个农场操作系统将为农民提供一个统一的界面来部署他们的技术,从远程激活灌溉和虫害控制到自动拖拉机。 在幕后,使这个系统如此有效的是数据的收集和共享。农场上的通用操作系统也将使劳动力、设备和产量等数据源之间的连接更加紧密,它还将加速新应用程序的开发。在农业中,数据就是力量。但是,虽然农场每天都有大量的数据被收集,但这些数据通常被储存在一个特定的应用程序中,并没有与其他收集补充信息的程序集成。例如,种植者可以用无人机从田间获取数据,但可能没有桥梁将可视化数据转化为可操作的应用建议。这取决于农民做分析,得出见解和找到解决方案-增加他们的盘子工作。农场的操作系统将使这些技术协同工作,并将它们的数据交流给农民他们需要的答案。如果中心化农场操作系统的情况看起来很明确,那么构建一个中心化农场操作系统的现实就更加复杂了。首先,我们开始看到私有的端到端作物和农场管理平台,努力将多种农业技术整合到一个中心。然而,问题恰恰在于:这些平台是专有的。通常,它们只集成了一小部分技术和工具。更深层的原因是,一些专有平台推动了化学投料的销售,而不是优先考虑农民'最佳利益。一个更好的方法是由一家独立的农业科技公司专门构建的农场操作系统。理想的平台与各种工具兼容。它应该提供尖端的分析,但也应该为农民提供中立和公正的空间。最后,一个真正的农场操作系统需要足够健壮,以适应新技术,但又足够简单,便于任何人使用。诚然,这说起来容易做起来难。但是,如果处理得当,这些系统就会变得非常宝贵,几乎不会被人注意到。很明显,这种方法有可能改变农业。在这个农民面临诸多不确定性的时代,一个集成的操作系统让种植者重新坐回了司机的位置,让他们对自己的结果有更好的能见度和控制力。一个强大的操作系统将开启农业的新篇章,为农民带来更高的盈利能力和环境的可持续性。现在是我们为agtech建立基础的时候了,它将把权力带回它属于它的地方——在土地管理者的手中。这从一个农场操作系统开始。
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