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3 Ways Tech Can Succeed In This Bear Market

2022-08-25
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During the opening episode of Peaky Blinders' final season, Thomas Shelby tells a French smuggler grieving the end of prohibition that "every catastrophe is also an opportunity." There's truth to that cliche, and not only for criminals. Staffed with some of the most brilliant minds at problem-solving, successful tech companies will find out that the current market also represents an opportunity.

But what is that opportunity right now? As tech stocks plummet and companies lay off large parts of their workforce to cushion the blow of the downturn's impact, the ability to discover the opportunity lies in a company's versatility.

The fast-paced environment of the global hi-tech economy is seemingly in a constant state of flux, but not necessarily negatively. Last year saw record venture capital funding in important tech hubs like the U.S. and Israel and record-setting IPOs — almost the opposite of this year's story. Yet the dynamic industry, with all its cutting-edge breakthroughs and prestige, isn't immune to stagnation.

1. Flexibility

Because tech is so dynamic and plays such a prominent role in the global economy, the industry itself often has just the proper remedies to correct or reverse periods of losses or stagnation. One thing that makes hi-tech so dynamic is its adaptability, which allows the industry to reinvent and reiterate itself through its innovative gusto.

Amazon started as an online book shop before transitioning into a premier Ecommerce platform. But, the tech giant didn't stop there. It would become the biggest on-demand cloud solution platform and a significant player in the content subscription world. A further testament to tech's adaptability is how quickly food delivery services took center stage during the pandemic-induced lockdowns of 2020. There is no vacuum that the tech sector can't fill with a bit of creativity. The industry is in a perpetual cycle of building and improving.

Tech, which is gobbling up more and more of the global economy, is better at thinking on its feet than the massive conglomerates of past recessions.

If the industry continues to stagnate in the coming months, it has plenty of tools to work around the need for additional support during slow hiring. Automation is one of them.

Related: 9 Tech Entrepreneurs Share Their Secrets to Success

2. Automation

As tech companies of all shapes and sizes weather the market slump and try to reduce costs while maintaining productivity, workplace automation can play an impactful role. Automation can make repetitive and often time-consuming and tedious tasks quicker, leaving employees more flexibility to focus on other tasks.

It's safe to assume that this down market will contribute significantly to a new wave of automation products that will enhance business operations and enable them to scale up more accessible than ever before.

Workplace automation isn't about replacing humans with robots (at least for the foreseeable future) but rather about streamlining business processes. Instead of replacing humans, automation can be leveraged to improve companies' hiring processes by filtering out unqualified applicants, leaving more time for Human Resources to focus on the top contenders.

Indeed, it's not that startups and tech companies will stop hiring altogether during this time. It's more that they won't be throwing money and endless perks at candidates, and they certainly won't be able to keep subpar candidates whose mediocrity went unnoticed in times of economic success. They'll need to be more diligent in hiring the right candidate for the proper role.

Related: How Startups Can Succeed In the New Low-Valuation World

3. The global workforce

Thanks to the emergence of the trending digital nomad lifestyle, the growing remote work trend serves this purpose quite nicely, empowering HR managers to vastly expand their talent searches to every corner of the world. Some international companies, like Europe-based MVP Match, leverage CTOs' extensive experience in developing digital products to match freelance tech talents and entire teams with the appropriate companies across the globe.

Such tools will enable companies to hire top tech talent for predetermined time frames or to work on specific projects, meaning businesses can affordably scale up and then back down as needed during times of economic uncertainty.

Not only is access to high-level tech talent more accessible and affordable, but so are IT and cloud solution services for organizations of all sizes and across all industries. Companies like GlobalDots — a Tel Aviv-based multi-vendor reseller of technology solutions — are helping businesses build and implement full tech stacks based on the precise needs of the business. Companies will have to become more efficient about operating on all fronts, including tech integration and implementation.

Today, tech is breaking down borders and enabling businesses to operate more effectively, cost-efficiently, and most importantly, with much more agility. This economic downturn may linger on for a while or develop into a recession, but tech's saving grace is that it is built to reinvent itself and overcome.

Related: How Automation Can Save the Tech Industry From Itself

参考译文
科技公司在熊市中成功的3种方法
在《剃刀党》的第一集'最后一季,托马斯·谢尔比(Thomas Shelby)告诉一位法国走私者,他对禁酒令的结束感到悲伤,每一次灾难也是一个机会。这是老生常谈的事实,而且不仅仅是对罪犯来说。拥有一些解决问题的最聪明的头脑,成功的科技公司会发现,当前的市场也代表着一个机会。但现在的机会是什么?随着科技股暴跌,公司裁员大量员工以缓冲经济衰退的冲击,发现机会的能力取决于公司的多面性。全球高科技经济的快节奏环境似乎处于不断变化的状态,但不一定是消极的。去年,美国和以色列等重要科技中心的风险投资融资创下纪录,ipo数量也创下纪录,这几乎与今年的情况相反。然而,这个充满活力的行业,拥有最前沿的突破和声望,并不能免于停滞。灵活性由于科技是如此的充满活力,在全球经济中扮演着如此重要的角色,该行业本身往往有适当的补救措施来纠正或扭转亏损或停滞期。高科技之所以如此具有活力,原因之一是它的适应性,这使得该行业能够通过其创新的热情进行改造和重申。亚马逊最初是一家在线书店,后来转型为首屈一指的电子商务平台。但是,这家科技巨头并没有止步于此。它将成为最大的按需云解决方案平台和内容订阅领域的重要参与者。2020年大流行引发的封锁期间,外卖服务迅速占据了中心舞台,这进一步证明了科技的适应性。科技领域没有什么真空不能用一点创造力填补。这个行业处于一个不断建设和改进的永恒循环中。在全球经济中占据越来越多份额的科技公司,比以往衰退中的大型企业集团更善于独立思考。如果该行业在未来几个月继续停滞不前,它有很多工具来解决招聘缓慢期间需要额外支持的问题。自动化就是其中之一。相关:9个科技企业家分享他们成功的秘诀所有类型和规模的科技公司都能经受住市场衰退,并试图在保持生产力的同时降低成本,工作场所自动化可以发挥重要作用。自动化可以更快地完成重复的、通常是耗时的和乏味的任务,让员工有更多的灵活性来专注于其他任务。可以肯定的是,这个下降的市场将大大促进自动化产品的新浪潮,这将增强业务操作,并使它们比以往任何时候都更容易扩大。工作场所自动化不是要用机器人代替人类(至少在可预见的未来),而是要简化业务流程。自动化可以用来改善公司,而不是取代人类'通过过滤不合格的求职者,让人力资源部门有更多的时间来关注最优秀的竞争者。事实上,这并不是说创业公司和科技公司会在这段时间内完全停止招聘。更重要的是,他们不会向候选人扔钱和无休止的津贴,而且他们肯定不会留住那些在经济成功时期被忽视的平庸候选人。他们需要更加勤奋地为合适的职位招聘合适的候选人。相关文章:创业公司如何在新的低估值世界中取得成功 由于数字游民生活方式的出现,日益增长的远程工作趋势很好地满足了这一目的,使人力资源经理能够将他们的人才搜索范围扩大到世界的每个角落。一些国际公司,比如欧洲的MVP Match,利用cto '丰富的数字产品开发经验,以匹配自由技术人才和整个团队与全球适当的公司。这些工具将使企业能够为预定的时间框架或特定的项目雇用顶尖的技术人才,这意味着企业可以负担得起在经济不稳定时期扩大规模,然后根据需要缩小规模。不仅高层次的技术人才更容易获得和负担得起,而且所有规模和所有行业的组织的IT和云解决方案服务也更容易获得。像GlobalDots这样的公司——一家总部位于特拉维夫的多供应商技术解决方案经销商——正在帮助企业根据业务的精确需求建立和实施完整的技术栈。公司必须提高各方面运营的效率,包括技术整合和实施。今天,科技正在打破边界,使企业能够更有效地、更有成本效益地运营,最重要的是,更灵活。经济低迷可能会持续一段时间或发展成衰退,但科技的可取之处是它是为了自我改造和克服。相关文章:自动化如何拯救科技行业
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