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YouTube To Roll Out Live Shopping Features

2022-07-21
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YouTube, the video streaming platform, on Tuesday, announced that it will roll out shoppable content for YouTube viewers in the United States, India and Brazil, from next week onwards.

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"We know that creators and viewers have a unique relationship and it is the trust between them that helps inform what viewers ultimately buy. In fact, according to a study we ran in partnership with Publicis and TalkShoppe, 89 per cent of viewers agree that YouTube creators give recommendations they can trust. So, it is important that everything we are working on in YouTube Shopping is in support of ensuring a seamless viewer and creator experience," said YouTube in a blogpost.

As a part of this new venture, YouTube also notified about its partnership with Shopify, an e-commerce enabler that integrates live shopping on the platform. This will ultimately help the content creators to integrate their Shopify stores to their respective YouTube Channel.

"We are announcing our partnership with Shopify to enable creators and merchants to easily feature their products across their YouTube channels and content. Now eligible creators can link their Shopify store to their YouTube channel in just a few steps," said YouTube.

Commenting on the partnership, Kaz Nejatian, VP of product at Shopify said, "Shopify is the commerce infrastructure of the internet, powering millions of independent businesses all over the world. We believe creators are the next generation of merchants and YouTube has been a long-time leader in powering this new cohort of entrepreneurs. We are excited to partner with YouTube, and help scale the creator economy into its next phase of growth."

As per YouTube, it continues to expand shopping across live, shorts and long form video to help more creators connect with their viewers and fans in fun, creative ways and can't wait to see how the creators bring shopping to life on YouTube.

参考译文
YouTube将推出在线购物功能
流媒体视频平台YouTube周二宣布,从下周开始,它将向美国、印度和巴西的YouTube观众推出可购物的内容。我们知道,创作者和观众之间有一种独特的关系,这是他们之间的信任,有助于告诉观众最终购买什么。事实上,根据我们与阳狮(Publicis)和TalkShoppe合作进行的一项研究,89%的观众认为YouTube创作者给出了他们可以信任的建议。所以,重要的是,我们在YouTube购物的一切工作都是在支持确保无缝的观众和创作者的经验,"YouTube在博客中写道。作为这个新项目的一部分,YouTube还通知了它与Shopify的合作,Shopify是一个将在线购物整合到该平台上的电子商务平台。这将最终帮助内容创造者整合他们的Shopify商店到他们各自的YouTube频道。我们宣布我们与Shopify的合作伙伴关系,使创作者和商家可以轻松地在他们的YouTube频道和内容上展示他们的产品。现在,合格的创作者只需几步就可以将他们的Shopify商店链接到YouTube频道,"YouTube说。Shopify产品副总裁Kaz Nejatian在谈到合作时表示,Shopify是互联网的商业基础设施,为世界各地数百万独立企业提供动力。我们相信,创作者是下一代的商人,YouTube长期以来一直是推动这批新企业家的领导者。我们很高兴与YouTube合作,并帮助规模创造者经济进入下一阶段的增长。根据YouTube,它继续扩大购物在现场,短片和长形式的视频,以帮助更多的创作者连接他们的观众和粉丝在有趣的,有创意的方式,迫不及待地想看到创作者如何把购物生活在YouTube上。
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