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BBT.live: Meeting SMB Demand for SD-WAN-Based SASE Services

2024-05-18
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Having the right people in the right places is key to business success. This need is driving small-to-medium businesses (SMBs) to adopt network service components, including:  

  • Software-defined wide-area network (SD-WAN) 
  • Zero-trust network access (ZTNA)  
  • Cloud access security broker (CASB) 
  • Secure access service edge (SASE)  
  • Secure service edge (SSE)   

These foundational concepts are critical for achieving business goals and are enabled under BBT.live’s BeBroadband™ as a service platform.  

BBT.live offers a subscription service utilizing multicellular 5G/LTE channels integrated into one edge computing appliance. This setup delivers highly available communication links and services via a secure cloud infrastructure.  

Users from different locations can securely access software as a service (SaaS) applications and organizational services using ZTNA protocols. They facilitate scenarios, including:  

  • Remote work  
  • Digitized schools  
  • Trains 
  • Critical infrastructure (IT and OT systems) isolation 

This solution offers SMBs and small-to-medium enterprises (SMEs) secure, cloud-based connectivity for better business operations. 

Examples of SMBs with multiple locations include: 

  • Banks  
  • Restaurant and retail franchises  
  • Construction contractors  
  • Automotive dealerships 

To grow revenue and market share, they add more locations organically or acquire existing SMBs. 

SD-WAN-based SASEs are ideal for securely connecting locations to digital resources and services, such as:  

  • VoIP telephony  
  • Video collaboration  
  • ERP  
  • CRM  
  • Backup  

Younger SMBs are more likely to implement new digital technologies, including those that benefit from SD-WAN services. “Nearly three-quarters plan to invest in digital capabilities in the coming year,” says Accenture, which surveyed 5,800 SMBs.

Minimizing the Cost, Risk and Lead Time of Launching SD-WAN Services

These benefits make SD-WAN services a must-have product for any broadband provider that caters to SMBs. With 5G, mobile network operators (MNOs) can compete with fiber and copper providers for the SMB SD-WAN market. This is because 5G gives them the speeds (i.e., 5.5 Gbps downlink, 1.6 Gbps uplink) and quality of service (QoS) (including ultrareliable low latency communication).

It’s a major opportunity that will continue to grow in every region. “The number of managed SD-WAN sites in the U.S. expanded by 24% in 2023,” Vertical Systems Group says. 

MNOs have an advantage with 5G SD-WAN. It can be set up quickly and reach more areas than wired options, making it ideal for new locations and pop-up sites. Aggregating multiple 5G links also makes adding bandwidth at each location easy and fast. 

BBT.live recognized these advantages and a big obstacle: 

“Service providers face major challenges when providing a one-stop shop connectivity solution for SMBs. It is extremely complex, time-consuming and has a high customer acquisition cost.” 

— Moshe Levinson, CEO, BBT.live 

To overcome this challenge, BBT.live developed BeBroadband. This platform helps MNOs and other providers save time and money when creating SD-WAN-based SASE services for SMBs.  

For example, this turnkey platform includes:  

  • An orchestrator 
  • Vendor licensing fees 
  • Issue resolution 
  • Service provisioning  

These features free operators from the operating and capital expenditures (OpEx and CapEx) of owning, managing and supporting all those. Lower overhead costs also help MNOs price their SD-WAN services competitively and profitably. 

“BBT.live’s product reduces complexity for our customers and us as service and support personnel. It’s a breakthrough solution built for telecom companies.” 

— Fadi Savidan, Head of Engineering, Cellcom 

The Telit Cinterion Advantage

Based in Tel Aviv, BBT.live is focused on the APAC, EMEA and U.S. markets. BeBroadband was developed with Telit Cinterion’s 5G and 4G products. The latter enables MNOs to offer SD-WAN services over LTE networks.  

BBT.live chose a high-speed LTE data card that is precertified by Tier 1 operators. It’s also ideal for mobile computing and IIoT gateways and routers. 

“Telit Cinterion stands out for its extensive range of high-quality connectivity solutions, global presence and reliable technical support. The company focuses on product reliability, scalability and seamless integration. It offers businesses comprehensive connectivity solutions tailored to our needs.” 

— Moshe Levinson, CEO, BBT.live 

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