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How to Calculate Total Cost of Ownership for Cellular IoT Projects

2023-03-05
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How to Calculate Total Cost of Ownership for Cellular IoT Projects
Illustration: © IoT For All

The total cost of ownership (TCO) is usually described as an asset’s purchase price, plus the cost of operating that asset over its lifetime. That calculation is pretty simple when you’re looking at manufacturing equipment or a new forklift. 

Cellular IoT projects are different. Most IoT deployments include many assets, plus the networking infrastructure that keeps devices connected, plus the software you use to manage the ecosystem, to name just a few variables. In short, IoT is full of costs some might describe as “hidden.” But those costs are only hidden if you don’t know where to look

Surveys suggest many IoT users don’t. In 2019, a Harvard Business Review pulse survey found that 90 percent of respondents couldn’t calculate a return on investment for their IoT projects. And two years later, a Microsoft IoT Signals Report said 35 percent of IoT projects were failing at the trial phase—with the top-cited reason being an unexpectedly high cost of scaling. 

That may sound discouraging, but there’s good news, too. All you need to calculate an accurate TCO for any IoT project—from a single smart building to a massive, global asset-tracking system—is a list of the right variables. Luckily enough, that’s exactly what you’ll find below. 

Identifying the Variables in an IoT TCO Calculation

Remember how we defined TCO as purchase price plus operating costs? That’s not exactly accurate for an IoT project. You see, IoT isn’t a single asset with a single purchase price. It’s an ecosystem, a living flow of data that provides real-world utility. Instead of calculating a “purchase price,” then, your initial spend all goes to building IoT infrastructure. 

“IoT isn’t a single asset with a single purchase price. It’s an ecosystem, a living flow of data that provides real-world utility.”

-Hologram.io

That alteration makes the general TCO formula for IoT something like this: 

IoT TCO = Infrastructure Costs + (Yearly Operating Costs * System Lifespan [in Years])    

Here’s how each of our two major categories of costs breaks down. 

Infrastructure Costs for a Cellular IoT Project

It’s easy to focus on the devices themselves when you’re planning an exciting IoT project. Devices are certainly a major part of the initial investment. But they’re just one part of the total ecosystem. Here are the initial infrastructure costs to consider for most IoT projects: 

  • IoT Devices – The price of an IoT sensor keeps going down. It plummeted from $1.30 per sensor in 2004 to just 38 cents in 2020. But, of course, your project may require complex devices that cost hundreds or even thousands of dollars a piece. The trick is to get an accurate quote for the device you need, then multiply that cost by the number of devices you’ll deploy. 
  • IoT Management Software – You’ll need an IoT dashboard to manage your devices and their network connections. You may also need software that organizes the data your devices collect or additional IT layers that help to import data into broader business applications. 
  • Staff Training – While two-thirds of operations outsource IoT implementation, most still need to upskill their own staff in preparation for roll-out. Factor this training cost into your infrastructure calculation. 
  • IoT System Testing –  No IoT system is ready to launch without extensive quality assurance testing. We recommend five areas to test prior to deployment: usability, compatibility, security, performance, and compliance.

Keep in mind that every IoT project is a bit different; you may find additional infrastructure costs. At any rate, infrastructure is just one-half of the IoT TCO calculation.

Operating Costs for a Cellular IoT Project

Once your IoT system is built, tested, and ready for roll-out, you can start reaping the benefits. But there are several ongoing costs to keeping such a system active. 

We recommend calculating a yearly cost of operation; that way, you can multiply that cost by the system’s projected lifespan to find a reasonably accurate TCO. But you might also consider monthly, weekly, or even daily costs; choose the timeframe that best supports your business case. 

Here are the major variables to consider when calculating IoT operating costs: 

  • Connectivity – Generally, cellular IoT systems operate in partnership with connectivity-as-a-service platforms. Look for a connectivity partner that offers multi-profile eSIM technology and network redundancy, i.e., the ability to fail over to a second network if the first performs poorly. 
  • System Maintenance – Devices occasionally need over-the-air firmware updates. You may also require application support for the software that keeps your IoT system running. Factor these and other maintenance costs into your TCO calculation. 
  • Security – New threats emerge while old ones evolve. Plan to spend on issue detection, troubleshooting, and software/firmware updates that keep your system secure, no matter what the hackers come up with.  
  • Staffing and Labor – One of the great benefits of IoT is its ability to generate data—but that data won’t help until someone on your staff puts it to use. Additionally, someone has to handle the maintenance and oversight of your system. Plan for the labor costs associated with all tasks involved in running your IoT project for its entire lifespan. 

Clearly, it can be difficult to pin an exact figure on labor and maintenance costs. The simplest option—both for launching an IoT project and for calculating a TCO—is to partner with providers of IoT solutions. Because these companies operate on the software-as-a-service model, they collapse many of your costs into a single, easy-to-project monthly fee. 

For example, you could reach out to dozens of mobile network operators (MNOs), set up accounts, install the MNO’s SIM card, and manage cellular connectivity on your own. That’s an expensive approach, though, and it makes it virtually impossible to project operating costs. Or you could partner with an IoT connectivity provider for better, more reliable connections at a stable monthly fee. The real benefits of such a partnership are cost savings and better performance—but the payment model also makes it a lot easier to calculate the TCO for your cellular IoT project. 

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  • Connectivity
  • Cellular
  • Cloud Software
  • Device Testing
  • Internet of Things

  • Connectivity
  • Cellular
  • Cloud Software
  • Device Testing
  • Internet of Things

参考译文
如何计算蜂窝物联网项目的总拥有成本
总拥有成本(TCO)通常被描述为资产的购买价格,加上该资产在其生命周期内的运营成本。当你考虑制造设备或新叉车时,这个计算非常简单。蜂窝物联网项目则不同。大多数物联网部署包括许多资产,再加上保持设备连接的网络基础设施,再加上用于管理生态系统的软件,这里仅举几个变量。简而言之,物联网充满了可能被一些人描述为“隐藏”的成本。但这些成本只有在你不知道从哪里看的时候才会隐藏起来。调查显示,许多物联网用户并不这么认为。2019年,《哈佛商业评论》的一项脉冲调查发现,90%的受访者无法计算出他们物联网项目的投资回报。两年后,微软物联网信号报告称,35%的物联网项目在试验阶段失败,最主要的原因是扩展成本出乎意料地高。这听起来可能令人沮丧,但也有好消息。要计算任何物联网项目(从单个智能建筑到大规模的全球资产跟踪系统)的准确TCO,只需列出正确的变量。幸运的是,这正是你将在下面看到的。还记得我们如何定义TCO为购买价格加运营成本吗?这对于物联网项目来说并不完全准确。你看,物联网不是单一资产和单一的购买价格。它是一个生态系统,一个活生生的数据流,提供现实世界的效用。因此,你的初始支出将全部用于建设物联网基础设施,而不是计算“购买价格”。“物联网不是单一的资产和单一的购买价格。它是一个生态系统,一个活生生的数据流,提供现实世界的效用。这种变化使得物联网的总体TCO公式大致如下:物联网TCO =基础设施成本+(年度运营成本*系统寿命[年])以下是我们的两大类成本的分解情况。当你计划一个令人兴奋的物联网项目时,很容易关注设备本身。设备当然是初始投资的主要部分。但它们只是整个生态系统的一部分。以下是大多数物联网项目需要考虑的初始基础设施成本:请记住,每个物联网项目都有所不同;您可能会发现额外的基础设施成本。无论如何,基础设施只是物联网TCO计算的一半。一旦您的物联网系统构建、测试并准备推出,您就可以开始受益了。但要保持这样一个系统的活跃,有几个持续的成本。我们建议计算每年的运营成本;这样,你就可以将成本乘以系统的预期寿命,从而得出一个合理准确的TCO。但你也可以考虑每月、每周甚至每天的成本;选择最能支持你的商业案例的时间框架。以下是计算物联网运营成本时需要考虑的主要变量:显然,很难确定人工和维护成本的确切数字。无论是启动物联网项目还是计算tco,最简单的选择都是与物联网解决方案提供商合作。因为这些公司的运营模式是“软件即服务”(software-as-a-service),它们将你的许多成本分解为单一的、易于预测的每月费用。例如,您可以联系数十家移动网络运营商(MNO),设置帐户,安装MNO的SIM卡,并自行管理蜂窝网络连接。然而,这是一种昂贵的方法,它几乎不可能预测运营成本。或者你可以与物联网连接提供商合作,以稳定的月费获得更好、更可靠的连接。这种合作关系的真正好处是节省成本和更好的性能,但支付模式也使计算蜂窝物联网项目的TCO变得容易得多。
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