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Metaverse App Development Guide for Business Leaders

2022-10-11
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Metaverse App Development Guide for Business Leaders
Illustration: © IoT For All

What once began as a revolution of communication in the form of text, images, and two-dimensional formatting is now evolving into new dimensions. The metaverse has been with us in one form or another for some time, but the progression of critical technologies has vastly pushed the envelope of how we define and use the web. As a business owner looking to remain competitive in the future, you need to stay informed on the technologies involved in this space if you are to develop applications and even entire digital worlds for your customers. 

Let’s talk about what technologies are used in metaverse app development and how businesses can create their own metaverse applications.

'The metaverse is not simply a new, digital world. It is the intersection and seamless crossover between the real and digital world.' -MobiDevClick To Tweet

The Metaverse for Business Explained

Neal Stephenson’s Snow Crash coined the phrase that became the name for the metaverse, and executives like Mark Zuckerberg are fulfilling the book’s prophetic predictions of business, the economy, and society. The metaverse, as it is understood in modern business, is an immersive next step of the Internet where users participate in virtual, immersive worlds. 

It’s clear that the future of the Internet will arrive sooner rather than later. According to Bloomberg, metaverse technologies will be an $800 billion market this year in 2022. If businesses want to remain relevant throughout that evolution, it’s important that they stay on top of the technologies driving the development of ‘web 3’ forward. 

Technology Map for the Metaverse Development

There are a number of different technologies that are powering metaverse development. Understanding each of them and recognizing where they intersect is critical to innovation. 

Augmented Reality (AR) and Virtual Reality (VR) in the Metaverse

Virtual reality is one of the most prolific technologies moving the metaverse forward, but it has several limitations. Since these are emerging technologies, the world isn’t quite ready for widespread, easily accessible VR. First of all, this is due to limited mobility. In order to experience virtual reality, the user needs a special VR headset, which is quite bulky and doesn’t allow the head or body movements needed to get the full experience. Moreover, the cost of VR devices is quite high, and there are no standards for virtual reality yet, so content created for one platform may not work with another.

“Augmented reality is a more accessible technology that is breaking the boundaries between the real and digital worlds. It’s available on nearly all modern smartphones, making it a viable option to support a freer and more open metaverse. Even though AR doesn’t provide a fully immersive experience, overlaying images and information over the real world may be a more effective strategy for companies this early in the game,” – says Andrew Makarov, Head of Mobile Development at MobiDev.

Another way that augmented reality can be used for more immersive experiences overlaid on top of the real world is through the ‘try before you buy’ retail strategy. Through the use of virtual fitting room technology or similar technologies, shoppers can try on items virtually with AR before they decide to make a purchase. IKEA Place is a great example of how this functionality extends to furniture and interior design, since it allows shoppers to place virtual furniture in their house to see how it may look before they buy it. 

Natural Language Processing (NLP)

A subset of artificial intelligence that is important for the development of the metaverse is natural language processing. This is an advanced way for AI to interpret and emulate human speech. Not only will this be a great way for users and AI to interact in the form of customer service chatbots and virtual assistants, but it can also make the metaverse more accessible to diverse groups of people. For example, conversational artificial intelligence enables rich real-time language translation, even though it’s a challenging task. 

In fact, there is a non-monotonic relationship between the source speech and the target translations. It means that the words at the end of the speech can influence words at the beginning of the translations. So, there is no real real-time speech translation because there is always the need to check the translated text’s consistency against the original speech (so-called re-translations). There is always a small delay even if you can’t see it. Therefore, you need advanced algorithms to stabilize the translation of live speech, as Google does in its Google Translate to reduce the number of re-translations.

Internally, real-time speech translations may be organized as follows: the user says something, the user’s speech turns into a text, and the text is then translated into the other language. After the speech is paused/ended and the final re-translation is done, the text turns into a speech using speech-to-text technologies.

NLP also can provide live captions for users with hearing impairments. For example, AI technology can instantly transcribe the conversation of a group of people, making communication within a metaverse application accessible to users with hearing disabilities.

Virtual Assistant Technology

NLP also makes digital voice assistants and AI avatars possible that can help users with the hands-free operation of their devices as well as offer targeted suggestions. Meta is already developing a voice assistant that will be used in metaverse applications in the coming years. Virtual assistants can perform language translation, financial management, and much more.

The representation of users in the metaverse as AI avatars or digital humans also relies on NLP. Conversational AI allows avatars to process and understand human language as well as respond to voice commands. Last year, NVIDIA introduced the Omniverse Avatar modeling platform. It allows you to create virtual versions of people who not only recognize speech but also capture emotions on the faces of users. 

Business application development
NVIDIA’s Omniverse Avatar

One important role that virtual assistants can help with in the metaverse is customer service. Since shopping experiences in the metaverse will be highly immersive, conversational AI will be very useful for allowing shoppers to ask virtual customer service avatars about the characteristics of the goods, payment terms, discounts, and the like.

Computer Vision

Computer vision can enable machines to better create digital copies of objects, recognize images and patterns, and even recognize the expressions and moods of users. 

One of the limitations of VR and AR experiences is control. Hardware controllers, gloves, or other kinds of physical devices can be used to input into the device. However, computer vision can help make this experience more natural by using hand tracking. By recognizing gestures and finger positions, users can interact with their devices more naturally and freely.

AR hand-tracking demo by MobiDev

This is an example of how it can work. AR implementation includes the coordination of both the cell phone’s video camera and LiDAR. A video camera captures the image/video of the real world and the user’s hand. LiDAR estimates the distance between real-world objects and the user’s hand. With that information we can correctly place some virtual objects on the phone screen, so from the user’s perspective, the virtual object looks like a part of the real world.

With the help of computer vision technologies, we can recognize if the user tries to interact with the virtual object with the hand. Examples of such interactions can be putting the virtual object in a cart in a virtual shop or animating objects (useful for AR-interactive games).

Computer vision in the metaverse doesn’t just stop there. ReadyPlayerMe uses face recognition to create a virtual avatar from a user’s selfie. Most video games and platforms require users to create a brand new avatar to use for each service. However, these avatars created by computer vision are designed to be used across thousands of different platforms.

Internet of Things (IoT) and the Metaverse

Artificial intelligence is just a part of the metaverse story and it’s usually not the answer to every problem that developers face when making metaverse projects. AI needs high-quality data, and that data needs to come from somewhere. Internet of Things devices and sensors are critical for providing high-quality real-time data to AI systems for analysis. 

One of the most useful applications of IoT in the metaverse is digital twins. This technique utilizes IoT sensors to create a digital version of an environment or system. With VR relying heavily on virtual environments, being able to create a virtual representation of an environment using sensors is in high demand. 

The metaverse is not simply a new, digital world. It is the intersection and seamless crossover between the real and digital world. Using augmented reality technologies with IoT sensors to bring the real world into the digital, and the digital into the real world will revolutionize metaverse technologies. 

The Blockchain’s Role in the Metaverse

As a global and decentralized system, blockchain platforms are in demand for use in metaverse projects. Centralized data storage is problematic in the metaverse because of the barriers to the flow of information. A more open solution like a blockchain can allow for a more fluid flow of information and proof of ownership for digital assets. Due to this, there is high demand for the development of systems that can support cryptocurrencies and non-fungible tokens. 

Non-fungible tokens or NFTs, today are the most promising way to develop the metaverse economy. Since each token is unique, it can be a reliable proof of digital ownership recorded in the blockchain. For example, users can buy in-game assets and digital real estate in the form of non-fungible tokens representing the right to own these items. 

3D Modeling 

With the metaverse relying heavily on virtual worlds, 3D modeling is a skill that’s in high demand. From decorating homes to creating skins for avatars, modeling is something that virtual worlds can’t do without. With such a large number of objects that need to be digitized, it’s clear why IoT sensors need to be used to create digital twins of environments. Large databases need to be made of real-world objects that have been ‘3D captured’ and digitized. 

However, there are challenges to the digitization of the real world. The higher resolution that an object is digitized with, the greater the memory it will use. Finding space for all of these objects and rendering them on lower-end hardware isn’t always possible. This is especially challenging for VR support. VR experiences have to be rendered at higher frame rates to maintain immersion. However, if all the objects in a scene have very high poly counts, then performance could take a hit. Managing this is critical for providing successful metaverse experiences. 

Metaverse Software Development: How to Start a Project

As we continue into the wild west of the development of metaverse and web 3.0, there are countless opportunities for ideas to flourish. Whether these ideas ride the wave of disruption that these technologies bring to the table or if these ideas extend the potential of your business to reach new markets, keeping your business competitive is a must. 

As an example, let’s say your team wants to build an immersive retail store based on metaverse technology. To build this, the project would need either a fully 3D VR environment or objects to serve as products. This virtual store would also need digital customer service agents to help users find what they need. 

The metaverse use cases don’t stop there. It could be a virtual meeting room where you and your colleagues can interact as avatars. Or imagine how cool it would be if a designer could place decor and change the color of walls and furniture right in the VR metaverse. Modern technology makes all this possible.

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  • Artificial Intelligence
  • Augmented Reality
  • Blockchain
  • Cloud Software
  • Internet of Things

  • Artificial Intelligence
  • Augmented Reality
  • Blockchain
  • Cloud Software
  • Internet of Things

参考译文
元verse应用开发指南,商业领袖
曾经以文本、图像和二维格式形式开始的通信革命,现在正演变为新的维度。元宇宙以这样或那样的形式与我们同在已经有一段时间了,但关键技术的进步极大地推动了我们如何定义和使用网络的极限。作为一个希望在未来保持竞争力的企业所有者,如果您要为客户开发应用程序甚至整个数字世界,就需要了解这个领域所涉及的技术。让我们谈谈在元虚拟世界应用开发中使用了哪些技术,以及企业如何创建自己的元虚拟世界应用。尼尔·斯蒂芬森的《雪的崩溃》创造了元宇宙的名称,马克·扎克伯格等高管正在实现书中对商业、经济和社会的预言。在现代商业中,元世界被理解为互联网的沉浸式下一步,用户参与到虚拟的沉浸式世界中。很明显,互联网的未来迟早会到来。据彭博社报道,到2022年,元宇宙技术的市场规模将达到8000亿美元。如果企业希望在这一演变过程中保持相关性,那么重要的是,他们必须掌握推动“web 3”向前发展的技术。有许多不同的技术正在推动元宇宙的发展。理解它们并认识到它们的交点对创新至关重要。虚拟现实是推动元宇宙向前发展的最多产的技术之一,但它有几个局限性。由于这些都是新兴技术,世界还没有完全准备好接受广泛、容易获得的虚拟现实。首先,这是由于机动性有限。为了体验虚拟现实,用户需要一个特殊的VR头盔,它相当笨重,不允许头部或身体运动来获得完整的体验。此外,虚拟现实设备的成本相当高,而且目前还没有虚拟现实的标准,因此为一个平台创建的内容可能无法与另一个平台兼容。“增强现实是一种更容易实现的技术,它打破了现实世界和数字世界之间的界限。几乎所有现代智能手机都可以使用它,这使得它成为支持更自由、更开放的元世界的一个可行选择。尽管AR并不能提供完全沉浸式的体验,但在现实世界中叠加图像和信息对于处于游戏早期的公司来说可能是一个更有效的策略,”MobiDev移动开发主管Andrew Makarov说。在现实世界之上,增强现实技术还可以通过“先试后买”的零售策略,实现更沉浸式的体验。通过使用虚拟试衣间技术或类似技术,购物者可以在决定购买前通过增强现实虚拟试穿商品。宜家家居是将这种功能扩展到家具和室内设计的一个很好的例子,因为它允许购物者在他们的房子里放置虚拟家具,在他们购买之前看看它是什么样子的。人工智能的一个子集对元宇宙的发展很重要,那就是自然语言处理。这是人工智能解释和模仿人类语言的一种先进方式。这不仅是用户和人工智能以客户服务聊天机器人和虚拟助理的形式进行交互的好方法,而且还可以使元宇宙更容易被不同群体的人访问。例如,会话式人工智能能够实现丰富的实时语言翻译,尽管这是一项具有挑战性的任务。 事实上,源语与译语之间存在一种非单调的关系。这意味着演讲结尾的单词会影响译文开头的单词。因此,没有真正的实时语音翻译,因为总是需要检查翻译文本与原文的一致性(所谓的重译)。即使你看不到,也总会有一个小的延迟。因此,您需要先进的算法来稳定现场语音的翻译,就像谷歌在其谷歌翻译中所做的那样,以减少重翻译的数量。在内部,实时语音翻译可能是这样组织的:用户说了什么,用户的语音变成文本,然后文本被翻译成另一种语言。在演讲暂停/结束并完成最后的重译后,文本使用语音转文本技术转化为演讲。NLP还可以为有听力障碍的用户提供实时字幕。例如,AI技术可以立即转录一群人的对话,使听力障碍用户可以在元verse应用程序中进行通信。NLP还使数字语音助手和人工智能化身成为可能,它们可以帮助用户免提操作设备,并提供有针对性的建议。Meta已经在开发一种语音助手,将在未来几年用于元宇宙应用程序。虚拟助手可以进行语言翻译、财务管理等等。元虚拟世界中的用户表示为AI化身或数字人也依赖于NLP。对话式人工智能允许虚拟角色处理和理解人类语言,并对语音命令做出响应。去年,NVIDIA介绍了Omniverse化身建模平台。它允许你创建虚拟版本的人,不仅能识别语音,还能捕捉用户脸上的情绪。虚拟助理在元世界中可以帮助的一个重要角色是客户服务。因为购物体验metaverse将高度融入,会话AI将非常有用的让顾客询问虚拟客服化身货物的特点,付款条件、折扣等。计算机视觉可以使机器更好地创建数字拷贝的对象,识别映像和模式,甚至认识到用户的表情和心情。VR和AR体验的一个限制是控制。硬件控制器、手套或其他类型的物理设备都可以用来输入设备。然而,计算机视觉可以通过使用手部跟踪使这一体验更加自然。通过识别手势和手指的位置,用户可以更自然、更自由地与设备进行交互。这是它如何工作的一个例子。AR实现包括手机摄像头和激光雷达的协调。摄像机捕捉真实世界和用户手的图像/视频。激光雷达估计现实世界物体和用户手之间的距离。有了这些信息,我们就可以在手机屏幕上正确地放置一些虚拟对象,所以从用户的角度来看,虚拟对象看起来就像现实世界的一部分。计算机视觉技术的帮助下,我们可以认识到,如果用户试图用手与虚拟对象交互。这种交互的例子可以是将虚拟对象放在虚拟商店的购物车中,或者动画对象(这对于ar交互游戏很有用)。元宇宙中的计算机视觉不仅仅止于此。ReadyPlayerMe使用人脸识别来创建一个虚拟化身从用户的有问题。大多数电子游戏和平台都要求用户为每项服务创建一个全新的虚拟形象。然而,这些由计算机视觉创建的虚拟形象被设计用于数千个不同的平台。 人工智能只是元宇宙故事的一部分,它通常不是开发人员在进行元宇宙项目时所面临的所有问题的答案。人工智能需要高质量的数据,而这些数据需要有来源。物联网设备和传感器对于向AI系统提供高质量的实时数据进行分析至关重要。物联网在元世界中最有用的应用之一是数字双胞胎。该技术利用物联网传感器创建环境或系统的数字版本。由于虚拟现实技术严重依赖虚拟环境,因此能够使用传感器创建环境的虚拟表示非常有需求。元宇宙不仅仅是一个新的数字世界。它是现实世界和数字世界之间的交集和无缝交叉。利用增强现实技术和物联网传感器将现实世界带入数字世界,将数字带入现实世界将彻底改变元宇宙技术。作为一个全球化和去中心化的系统,区块链平台在元宇宙项目中有使用需求。由于信息流动的障碍,在元宇宙中集中的数据存储是有问题的。像区块链这样更开放的解决方案可以实现更流畅的信息流和数字资产所有权证明。因此,开发能够支持加密货币和不可替代代币的系统有很高的需求。今天,不可替代的代币(nft)是发展元世界经济最有前途的方式。由于每个令牌都是唯一的,它可以是区块链中记录的数字所有权的可靠证明。例如,用户可以以不可替代的代币的形式购买游戏内资产和数字房地产,代表拥有这些物品的权利。由于元宇宙严重依赖虚拟世界,3D建模是一项非常需要的技能。从装饰房屋到为虚拟形象制作皮肤,建模是虚拟世界中不可或缺的东西。有这么多的物体需要数字化,很明显为什么物联网传感器需要用来创建环境的数字双胞胎。大型数据库需要由“3D捕捉”并数字化的现实世界对象组成。然而,现实世界的数字化也面临着挑战。一个对象的数字化分辨率越高,它将使用的内存就越大。为所有这些对象寻找空间并在低端硬件上渲染它们并不总是可能的。这对于VR支持来说尤其具有挑战性。VR体验必须以更高的帧率呈现,以保持沉浸感。然而,如果场景中的所有对象都有很高的多边形计数,那么性能可能会受到打击。管理这一点对于提供成功的元宇宙体验至关重要。当我们继续进入元宇宙和web 3.0开发的狂野西部时,有无数的机会让想法蓬勃发展。无论这些想法是利用了这些技术带来的颠覆性浪潮,还是这些想法扩展了您的企业的潜力以进入新的市场,保持您的企业的竞争力都是必须的。例如,假设您的团队想要基于元宇宙技术构建一个沉浸式零售商店。为此,该项目将需要一个完整的3D VR环境或作为产品的对象。这个虚拟商店还需要数字客户服务代理来帮助用户找到他们需要的东西。元宇宙的用例还不止于此。它可以是一个虚拟的会议室,你和你的同事可以作为化身进行互动。或者想象一下,如果设计师可以在虚拟现实元宇宙中布置装饰、改变墙壁和家具的颜色,那该有多酷。现代科技使这一切成为可能。
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